Factors Affecting the Conversion Rate in the Flight Comparison Industry: A Logistic Regression Approach
Using logistic regression, we aim to construct a model to examine the factors that are most influential in affecting user behavior on the flight comparison site flygresor.se. The factors examined were number of adults, number of children, number of stops on the inbound trip, number of stops on the o...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
KTH, Matematisk statistik
2018
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-229741 |