| Summary: | Corporate spin-offs have been on the rise in recent years and this trend has captured the interest from corporations worldwide who are looking to manage change and innovation in a new and exciting way. This research includes primary data from case studies conducted through semi-structured interviews and secondary data from previous research around the subject area. Prior research has highlighted the financial aspect of spin-offs as well as university driven spin-offs while this research features learnings from two Stockholm based spin-offs and their views on organizational success and the relationship between the parent company and the spin-off. This research highlights the motives behind introducing a spin-off and how technological advancements has impacted the success of the spin-off. The findings of this research are underlined by the spin-offs ability to make use of the parent company’s expertise and highly focused business departments which helps the spin-off focus on its core competencies. In addition, the findings suggest that the motives behind introducing a corporate spin-off in 2017 are related to improving the customer experience while making modifications correlated to the cost structure, which most often attracts a new customer segment. Throughout the research, it was evident that spin-offs often collaborate with external partners hired by the parent company. Because of this, this research provides insights from third party vendors with significant experience in technology startups, operational strategies and spin-off processes. This research contributes to the field of industrial management by demonstrating local developments in innovation management techniques while also showcasing how consumer trends influences business decisions.
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