Geodemographic Segmentation in Market Research
Markets can be complex, but understanding them is critical to companies and institutions that interact with individuals. This thesis uses clustering to segment the Swedish market, which provides a condensed and comprehensible way to understand the population. With the ambition to gain insights into...
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| Format: | Others |
| Language: | English |
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KTH, Optimeringslära och systemteori
2016
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-188816 |