Consumer knowledge and its implications for aspects of consumer purchasing behaviour in the case of information-intensive products
The purpose of this research was to better understand consumer knowledge, its constituents, antecedents and consequences or implications for other consumer behaviours so as to assist wine marketers and marketers of other information-intensive products with their marketing strategy development. Wine...
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| Format: | Doctoral Thesis |
| Language: | English |
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KTH, Industriell marknadsföring
2016
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-177297 http://nbn-resolving.de/urn:isbn:978-91-7595-762-3 |