| Summary: | Television is moving towards Internet-based services with an increasing popularity of online streaming and connected TV sets. However, the lean-back viewing experience is often forgotten in the design of such services – traditional broadcasted television is still the source for relaxed entertainment in the living room. In this study, a concept of a new TV service is proposed. The aim is to create a solution where the qualities in traditional television are preserved in an online environment. The decisions that were taken when shaping this concept are based on a literature study, a market analysis, a design workshop and expert interviews. The main results are that the interfaces of today’s Internet-based TV services require too much interaction and decision-making, and that TV channels should be redefined and take more advantage from the independence of a fixed broadcasted source.
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