Strategier för positionering av kontorslokaler

The report aims to examine how property owners position themselves to reach their target market, and which strategies they use when positioning their product. The investigation has been carried out mainly in the form of a case study in which a number of interviews with Stockholm real estate companie...

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Bibliographic Details
Main Authors: Jönsson, Astrid, Gregorsson, Linn
Format: Others
Language:Swedish
Published: KTH, Fastigheter och byggande 2015
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-170559