Strategier för positionering av kontorslokaler
The report aims to examine how property owners position themselves to reach their target market, and which strategies they use when positioning their product. The investigation has been carried out mainly in the form of a case study in which a number of interviews with Stockholm real estate companie...
Main Authors: | , |
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Format: | Others |
Language: | Swedish |
Published: |
KTH, Fastigheter och byggande
2015
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Subjects: | |
Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-170559 |