Agreements of other Normatives : a performative workshop for designers

• Main Author: Geiger Ohlin, Erika
• Format: Others
• Language: English
• Published: Konstfack, Institutionen för design, inredningsarkitektur och visuell kommunikation (DIV) 2017
• Subjects: Design practice; Norm critique; Gendered product language; Product design; Arts; Konst
• Online Access: http://urn.kb.se/resolve?urn=urn:nbn:se:konstfack:diva-5829

This thesis consists of a workshop that investigates theperformative act of designers in producing gendered productaesthetics. Product designers make many active choicesin the project they are working on, but what about thenot so active choices, the once that just happen becauseit looks right or because it fits the product? By putting thegendered assumptions of fomgiving into the hands of thedesigners, I hope to generating a realisation of the (re)creationof the gender norms of society into products. I wish toput the designers in a position where they formgive wrongin relation to the norms of product aesthetics, so that theform feels unfitting or misplaced. This to expose the suggestionof how the development of products not only isan iterative design process, but also an iterative processof re-installing norms and objectives of society into thedesign. The end product of this project will be a workshopwhere the designers gets to try out how another normativeagreement of product aesthetics would appear.