The English and Swedish Languages’ Effect on Consumers’ Purchase Intention for Modernity-Related Products and Products Unrelated to Modernity
English is a global language which is associated with modernity and in advertising, English is used to associate products with modernity in the minds of the consumers. In non-English speaking countries, modernity-related products are more often advertised in English than products unrelated to modern...
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| Format: | Others |
| Language: | English |
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Karlstads universitet, Handelshögskolan (from 2013)
2019
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-71573 |