The effects of customer moods on value co-creation practises : A study based on student’s experiences from a restaurant setting
In the service industry, value creation has emerged from being something where service providers are the sole creators of value, into something where customers are equal creators of value. Nowadays it is seen as value co-creation between the two parties. Authors Echeverri & Skålén (2011) ide...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Karlstads universitet, Fakulteten för humaniora och samhällsvetenskap (from 2013)
2019
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-71011 |