Konsumenters preferenser vid valet av köpkanal
Internet is a part of everyday life and most people are now used to shopping online. This in turn has led to the fact that companies with traditional stores lack knowledge of what their customers wants and their preferences about buying. Creating an understanding of what customers wants has always b...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Karlstads universitet
2019
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-70981 |