The Impact of Visual Metaphors on Brand Image
This thesis aims to investigate the impact of visual metaphor advertising on brand image by focusing on the metaphor’s different levels of complexity. The focus is hereby set on visual metaphors with low and medium complexity. To investigate this impact, a quantitative research design comprising a f...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Karlstads universitet, Handelshögskolan (from 2013)
2018
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-68484 |