The Internationalization Process of UK based Small and Medium Enterprise : The Implementation of Global Marketing Program
The effects of globalization have changed the global market rules which encourage many firms to expand their sales to foreign markets with the aim of entering new and potential profitable market. OnDemand Group (ODG) ‚ UK Based Company that focuses on content management on the platforms of operators...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Karlstads universitet, Institutionen för ekonomi
2010
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-6441 |