| Summary: | The purpose of this study is to describe, analyse and compare the use of the concept creativity in 1996- and 2009 culture propositions. Various aspects of creativity have been investigated using the methods of idea analysis and conceptual history. The result is presented on the basis of three issues that concern: what linguistic space creativity is given as a word; who is considered creative and; what function creativity has in cultural policy. Creativity has clearly gone from being a descriptive word to standing as its own concept in noun form, but in the sense of artistic renewal, the term is very present in both propositions. Most people are considered as having creative potential, but young adults and professional artists are the most prominent groups in the material. Artistic renewal is increasingly motivated by market interests, although other softer values are represented.
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