Skapandet av en snackis : En studie av marknadsförares väg för att nå ut i reklambruset
Today there is something called clutter. Marketers are trying to communicate so many messages to consumers that it makes it difficult for consumers to take in the different market messages that exist. In this paper the authors study how marketers can reach out with a message in today's clutter....
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Karlstads universitet, Fakulteten för ekonomi, kommunikation och IT
2010
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-5491 |