Customer Needings : Finding the Relationship Gaps between Rolls Royce and their Industrial Customers

Customer Needings : Finding the Relationship Gaps between Rolls Royce and their Industrial Customers

Purpose The purpose of this thesis is to investigate to what extent Rolls Royce in Kristinehamn manages to fulfil their customer needings. By identifying gaps between offerings and needings, the authors will give recommendations on how Rolls Royce can increase their customers' satisfaction by...

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Bibliographic Details
Main Authors: Johansson, Daniel, Fredriksson, Patrik
Format: Others
Language:English
Published: Karlstads universitet, Fakulteten för ekonomi, kommunikation och IT 2009
Subjects:
customer needings
Rolls Royce
B2B marketing
relationship marketing
industrial marketing
gaps
resources
activities
service management
Business studies
Företagsekonomi
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-4263

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-4263

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