Online Personalized Communication : A quantitative study on promotional strategies to increase customer satisfaction
Nowadays when users navigate in internet they find lots of types of communication scattered across diverse sites. Due to the lack of users’ interests in advertisements, primarily caused by not matching their preferences, today’s advertisements have a low rate of success. Recently, owing to semantic...
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| Format: | Others |
| Language: | English |
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Karlstads universitet, Avdelningen för företagsekonomi
2014
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-32756 |