A case study of the use of recent English borrowings and code-switching in advertisements in two Swedish lifestyle magazines

This study is about English borrowings and code-switching in advertisements in the two Swedish lifestyle magazines Amelia and King. The investigation shows that recent English borrowings were found in 41% of the advertisements in Amelia and in 10% of the advertisements in King. English intra-sentent...

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Bibliographic Details
Main Author: Lenhult, Anna
Format: Others
Language:English
Published: Karlstads universitet, Institutionen för språk, litteratur och interkultur 2014
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-31038

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