Interaktionens betydelse mellan varumärken och konsumenter : En instrumentell fallstudie av varumärket Head and Shoulders och dess reklamfilm
In today’s society, people do not solely purchase a product for its promised use. Instead, a brand is purchased and along with that brand comes a variety of associations. The associations of a product’s brand are what contributes to the added value that, according to this study, is what distinguishe...
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| Format: | Others |
| Language: | Swedish |
| Published: |
Karlstads universitet, Fakulteten för humaniora och samhällsvetenskap (from 2013)
2014
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-30902 |