Customer-perceived Value in Business Relationships
The content of customer-perceived value has in this study been explored with the aim of providing an understanding of the concept. The evolving service-centered logic for marketing puts an emphasis on value, especially the value perceived and determined by the customer. Concurrently, a development i...
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| Format: | Doctoral Thesis |
| Language: | English |
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Karlstads universitet, Institutionen för ekonomi
2004
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-2538 http://nbn-resolving.de/urn:isbn:91-85335-13-4 |