Kära dagbok. Hur går det till när man tar guld? : Innehållsanalys av Spendrups reklamkampanj
This is a case study of the advertising campaign “Guld till alla” (Gold to Everyone) embarked upon by Spendrups Bryggeri AB in a bid to promote Norrlands Guld, during the period 2004. The approach used by Spendrups will be compared with theories about communication planning, communication strategies...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Karlstads universitet, Fakulteten för ekonomi, kommunikation och IT
2006
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-238 |