Skaparens dilemma : En deskriptiv studie om moralproduktionen på svenska reklambyråer
Advertising, as an industry, reflects contemporary values whilst creating new symbols and changing both behaviour and public opinion. In the last hundred years, advertising has pervaded most areas of life, and spaces that are commer-cial free are becoming rare. The aim of this dissertation is to exp...
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| Format: | Doctoral Thesis |
| Language: | Swedish |
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Karlstads universitet, Centrum för tjänsteforskning
2006
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-2190 http://nbn-resolving.de/urn:isbn:91-7063-055-0 |