Business- to businessrelationer i det föränderliga nätverkssamhället : - En kvalitativ studie om hur business- to businessföretag kommunicerar & marknadsför sig på Internet

• Main Author: Ociansson, Anna
• Format: Others
• Language: Swedish
• Published: Karlstads universitet, Fakulteten för ekonomi, kommunikation och IT 2008
• Subjects: Kommunikation; Marknadsföring; Nätverssamhället; Business- to businessrelationer; Media and communication studies; Medie- och kommunikationsvetenskap
• Online Access: http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-1443

We are living in network society, where information and communication together with the technical development stands in the centre. Characteristic for network society is quick changes, new meaning of time and space, convergence and new possibilities of communication. Network society contains new technical developments, several with the purpose to improve the possibilities of communication between human beings, which in some ways creates new social demands and expectations. In this study, I focus on the Internet, which is an important channel for the information, communication and marketing in network society. As whole network society, the Internet is constantly developing. This study, implemented with qualitative interviews, has the purpose to give new, deep and interesting knowledge about business to business companies’ communication and marketing on the Internet. The study also focuses on the effects on the communication and business to business relations when they are placed on the Internet. The study points to that the personal contact is extremely important for the business to business relations. For this essay I have been interviewing six persons from four different companies. From all the interviews I have got the result that the personal meetings between the business to business companies and their costumers are irreplaceable. The companies I have met during my work with this study do not work much with communication via Internet. It is not either common that they market them self on the World Wide Web. All the four companies have their own homepage on the World Wide Web. On the web page they present the company and give the visitors information about the products of the company. The interviews have also given me insights in that strategic planning for communication and marketing on the Internet, do not is a matter of course for business to business companies. Maybe the most important results of this study are that the business to business companies do not let the Internet affect their contacts and relations and that the things they communicate via Internet do not contains the same important topics as their communication face to face.