Att sälja ett beteende : En undersökning av en social marknadsföringskampanj
Abstract Communication and information has become a large industry in today’s society. More and more organisations use these means as tools of influence. Non-profit organization’s campaigns, which aim to change a behavior, often have a political responsibility and it is therefore important that thes...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Karlstads universitet, Institutionen för kultur och kommunikation
2006
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-14 |