Image of China : Chinese attempts to purchase SAAB in Swedish and American Media

• Main Author: Zhang, Lina
• Format: Others
• Language: English
• Published: Högskolan Väst, Institutionen för ekonomi och it 2012
• Subjects: Foreign direct investment; Media representation; Ideology; Government; Swedish brand
• Online Access: http://urn.kb.se/resolve?urn=urn:nbn:se:hv:diva-4405

Many Chinese car companies have attempted to invest in and purchase famous Swedish companies, which attracted a lot of attention of the media, particularly in Sweden and America. The investment is a complex transaction when companies from two countries are involved and are much different. This difference is the starting point for this study. This thesis aims to analyze the image of China in Swedish and American media. The study suggests that the representation of China in three newspapers is deeply rooted in ideology. Theories on media representation are applied and used in a qualitative analysis in order to present how the image of China is constructed. Through analyzing the twenty-five selected samples to explore how the media understood the Saab event and how they understood Chinese financial power. The main theoretical concept of the thesis is ideology, which is used to analyze the potential meanings of the Swedish and American notions of China. The findings show that both positive and negative images of China were portrayed by Swedish and American media. Furthermore, Chinese political leaders played an important role in the economic activity were also a central theme.