Media och dess inverkan : exponering av idealiserade könsroller och dess inverkan på unga människor

• Main Authors: Hallberg, Jonas, Lönn, Ann-Sofe
• Format: Others
• Language: Swedish
• Published: Högskolan Väst, Institutionen för individ och samhälle 2006
• Subjects: Mediapåverkan; Kroppsuppfattning; Självuppfattning; Ungdomar
• Online Access: http://urn.kb.se/resolve?urn=urn:nbn:se:hv:diva-1317

The purpose of this study is to examine the impact that idealised body images found in media have on the body-image and wellbeing of young men and women. The study was carried out using questionnaires based on the BAQ and HAD scales to examine the participants' views of themselves as well as symptoms of anxiety and depression. Time spent by the participants using different kinds of media, as well as their degree of social support, was used with the purpose of examining relations and differences in body-image between men and women. The questionnaire contained advertising images to examine whether short time exposure had any impact on the participants. In order to determine this, one half of the questionnaires contained idealised body-images, whilst the other half contained images without human objects. The results showed a clear difference between men and women. Women had a more negative body-image than that of men. There was also a clear relation between the level of anxiety and depression symptoms to be found. Participants with higher levels of depression and anxiety often had a more negative body-image. In the case the relation between of short time exposure and body-image, no significant relations were found, which indicates that the participants\2019 body-image and levels of anxiety and depression thus seem to be similar both before and after the study was conducted.