How companies communicate their brand identity online : A quantitative study on Swedish and French companies
The purpose of this Bachelor’s Thesis Project in Business Administration is to investigate how companies communicate their company brand identity online. The writing of this paper has been motivated by a lack of researches regarding the companies’ dimension in term of identity communication and the...
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| Format: | Others |
| Language: | English |
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Högskolan Väst, Avd för företagsekonomi
2018
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hv:diva-12574 |