How do students choose their banks?

How do students choose their banks?

The purpose of this dissertation is to investigate customer behaviour in the banking industry of students at Kristianstad University. We wanted to test the theory of Customer based brand equity in the banking industry but also to challenge this theory with other independent theories which we have id...

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Bibliographic Details
Main Authors:	Gleerup, Andreas, Harborn, Marcus
Format:	Others
Language:	English
Published:	Högskolan Kristianstad, Sektionen för Hälsa och Samhälle 2009
Subjects:	Brand equity banking industry consumer behavior customer based brand equity students Business studies Företagsekonomi SOCIAL SCIENCES SAMHÄLLSVETENSKAP
Online Access:	http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-5888

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