The first business transaction : a five stage process of how to attract the customer

As a request from our supervisor, the authors were introduced to Company XY which is standing on the verge of becoming a market player. After discussion, the authors came up with the idea of how to enable the first business transaction which became the research of this study. The purpose of this dis...

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Bibliographic Details
Main Authors: Hecktor, David, Håkansson, Andreas
Format: Others
Language:English
Published: Högskolan Kristianstad, Sektionen för Hälsa och Samhälle 2009
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-4975

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