Internationalisation and international marketing in practice : three case studies of small and medium-sized B2B companies
Because of an increased Globalisation, it is no longer a question whether or not to operate on an international level. Globalisation refers to the fact that companies do not only compete with local companies; they also compete with companies that invade the domestic market. The international partici...
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| Format: | Others |
| Language: | English |
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Högskolan Kristianstad, Fakulteten för ekonomi
2020
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-20867 |