What drives you? : An exploratory study on the factors influencing consumer experience and loyalty
In recent years, e-commerce has grown and spread to different markets. One of these markets is the toy market. This growth has created a need of expanding the loyalty research to the context of e-commerce. The purpose of this thesis is to contribute to the understanding of the concept loyalty by ide...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Högskolan Kristianstad, Sektionen för hälsa och samhälle
2016
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-15734 |