Marketing Strategies : the situation and development suggestions for small and medium-sized travel agencies in China's Hainan province

Marketing Strategies : the situation and development suggestions for small and medium-sized travel agencies in China's Hainan province

Purpose/aim: This paper research to help SME travel agencies make ticket pricing strategy and choose the reasonable age group for publicity. Design/methodology/approach: This thesis will use SWOT to analyze the strength, weakness, opportunity and threat of Hainan’s SME travel agencies, and also the...

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Bibliographic Details
Main Authors: Han, Tianlai, Luo, Yipeng, Qi, Yue
Format: Others
Language:English
Published: Högskolan Kristianstad, Sektionen för hälsa och samhälle 2013
Subjects:
Marketing strategy
Market expansion strategy
Tourism
Travel agency
Development present situation analysis
Economics and Business
Ekonomi och näringsliv
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-10883

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-10883

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