The Future of IKEA : watch your expansion steps
Purpose/ aim: The aim is to examine if IKEA expand too fast. We try to find answers to this problem. This is a huge problem to IKEA and other large-scale companies which plan to expand in the world. Design/methodology/approach: Data on customers’ feelings has been collected through questionnaires. T...
| Main Authors: | , , |
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| Format: | Others |
| Language: | English |
| Published: |
Högskolan Kristianstad, Sektionen för hälsa och samhälle
2013
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-10876 |