Brand Heritage : Helping Strengthen the Brand Identity of Husqvarna Motorcycles

Abstract: Purpose: The purpose of this thesis is to learn how brand heritage and retro brands can help HQM strengthen their brand identity. Background: Companies with a long history have a strategic choice to make re-garding the use of their heritage in marketing communications. Such companies also...

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Bibliographic Details
Main Author:	Gårdh, Victor
Format:	Others
Language:	English
Published:	Internationella Handelshögskolan, Högskolan i Jönköping, IHH, EMM (Entrepreneurskap, Marknadsföring, Management) 2009
Subjects:	brand heritage brand community retro brands brand identity brand image Husqvarna Motorcycles BMW Motorcycles Morgan Motor Company Triumph Motor-cycles Business studies Företagsekonomi
Online Access:	http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-9825

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