Going, Going... Gone Global : A study of two companies that want to take their brands abroad

Going, Going... Gone Global : A study of two companies that want to take their brands abroad

This is a bachelor thesis within marketing that aims at finding how branding strategies is affected by the market it operates and how it influences the possibilities to create a global brand. This will be carried out by looking at branding strategies, global branding and branding on the emerging mar...

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Bibliographic Details
Main Authors: Stork, Angelica, Leü Byström, Elisabet, Gustafsson, Marie
Format: Others
Language:English
Published: Internationella Handelshögskolan, Högskolan i Jönköping, IHH, EMM (Entrepreneurskap, Marknadsföring, Management) 2007
Subjects:
Branding strategies
Globalisation
COO-effect
Business and economics
Ekonomi
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-672

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