Profir for the poor : Sustainable market development in BOP-markets

Profir for the poor : Sustainable market development in BOP-markets

There are 4 billion poor living on 2 dollars or less per day that make up the bottom of the economic pyramid (BOP). If a company calculates their aggregated purchasing power they could be a huge and profitable market. By studying the roles of the different actors and their pre-conditions in BOP-mark...

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Bibliographic Details
Main Authors: Rost, Christian, Ydrén, Erik
Format: Others
Language:English
Published: Internationella Handelshögskolan, Högskolan i Jönköping, IHH, EMM (Entrepreneurskap, Marknadsföring, Management) 2006
Subjects:
Entrepreneurship
private sector
emergin countries
BOP markets
Bottom of the pyramid
Mexico
Business and economics
Ekonomi
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-549

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