How sustainable fast fashion and body inclusivity are shaped by class affiliation : A multimodal critical discourse analysis of class and health discourses in H&M’s communication
This thesis investigates how body positivity and sustainability are discursively constructed by fast fashion brands. The brand chosen as a case study is H&M, as it describes itself as being both environmentally and socially involved. Yet, despite H&M's claims, during our prelimi...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-53524 |