Online consumer behaviour during a pandemic: : A study on the effects of Covid-19 on online consumers in Sweden.
From an online consumers' point of view, explore the online shopping behavioural changes in Sweden that could be caused by covid-19 and investigate through Theory of Planned Behaviour if the changes would affect consumers' online shopping intention in Sweden after the pandemic.
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Jönköping University, Internationella Handelshögskolan
2021
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-53207 |