The voice of lonely consumers : The mediating role of brand attachment between emotional loneliness and brand loyalty
Main Authors: | Yuan, Qi, Zhehao, Liu |
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Format: | Others |
Language: | English |
Published: |
Jönköping University, IHH, Företagsekonomi
2021
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Subjects: | |
Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-53058 |
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