The voice of lonely consumers : The mediating role of brand attachment between emotional loneliness and brand loyalty

Bibliographic Details
Main Authors: Yuan, Qi, Zhehao, Liu
Format: Others
Language:English
Published: Jönköping University, IHH, Företagsekonomi 2021
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-53058

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