Innovate the Innovation : An exploratory study about why digital innovation units are being closed and have to constantly reinvent themselves

Background: The advancement of digital technologies and hence the emergence of new opportunities but also changing customer needs force incumbent firms to increase their innovation capacities. Therefore, they must find ways to explore the opportunities of digital innovation, while simultaneously exp...

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Bibliographic Details
Main Authors: Lindemann, Lea Sophie, Wiegand, Marcel
Format: Others
Language:English
Published: Jönköping University, IHH, Företagsekonomi 2021
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52844

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