Innovate the Innovation : An exploratory study about why digital innovation units are being closed and have to constantly reinvent themselves
Background: The advancement of digital technologies and hence the emergence of new opportunities but also changing customer needs force incumbent firms to increase their innovation capacities. Therefore, they must find ways to explore the opportunities of digital innovation, while simultaneously exp...
Main Authors: | Lindemann, Lea Sophie, Wiegand, Marcel |
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Format: | Others |
Language: | English |
Published: |
Jönköping University, IHH, Företagsekonomi
2021
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Subjects: | |
Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52844 |
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