An Empirical Study on Greenwashing and Consumers' Green Purchase Intention in Chinese Electrical Appliance Market
Purpose: This study aims to inform readers whether greenwashing in the Chinese electrical appliance market impacts consumers' green purchase intention. Methods: This study uses theory of planned behaviour as the theoretical basis to construct a structural equation model. An online questionnaire...
| Main Authors: | , , |
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| Format: | Others |
| Language: | English |
| Published: |
Jönköping University, IHH, Företagsekonomi
2021
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52815 |