What motivates you? : Exploring the underlying motivational factors for participation in UGC contests on Instagram.
Background: Throughout recent years, the amounts of competitions on Instagram have increased and is now a popular marketing tool for companies to use. The strong competition in digital marketing has led to the need for brands to effectively utilize this marketing strategy. However, what motivates us...
| Main Authors: | , , |
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| Format: | Others |
| Language: | English |
| Published: |
Jönköping University, IHH, Företagsekonomi
2021
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52716 |