The Emergence of OFO Sharing Bicycles in Beijing : A case study of applying digital innovation
Digitalization is an important theme in Informatics research. Especially in today's digital society, people cannot live without the help of information technologies. The purpose of the study was to explore how the digitization process happened in the bicycle industry. The study was based on the...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Internationella Handelshögskolan, Jönköping University, IHH, Informatik
2020
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-49113 |
| Summary: | Digitalization is an important theme in Informatics research. Especially in today's digital society, people cannot live without the help of information technologies. The purpose of the study was to explore how the digitization process happened in the bicycle industry. The study was based on the background of bicycle-sharing system in Beijing and a qualitative methodology was followed. The findings show how bicycle-sharing system evolve step by step by applying advanced digital technologies. In the coming 5G era, organizations need to reconsider the situation of bicycle-sharing system and this research may give some references. |
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