The Major Challenges in DDDM Implementation: A Single-Case Study : What are the Main Challenges for Business-to-Business MNCs to Implement a Data-Driven Decision-Making Strategy?
Over the past years, the value of data and DDDM have increased significantly as technological advancements have made it possible to store and analyze large amounts of data at a reasonable cost. This has resulted in completely new business models that has disrupt whole industries. DDDM allows busines...
| Main Authors: | , , |
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| Format: | Others |
| Language: | English |
| Published: |
Internationella Handelshögskolan, Jönköping University, IHH, Företagsekonomi
2020
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48842 |