Value co-creation in a digital world : A case study on a Swedish online retailer implementing value co-creation

Value co-creation in a digital world : A case study on a Swedish online retailer implementing value co-creation

Background: In the past, the majority of products were sold in the retail industry through physical stores, making it possible for customers to interact and be personal with the retailers. The development of technology has made retailers move their operations to an online environment.    Problem: Th...

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Bibliographic Details
Main Authors: de Verdier Below, Tim, Istrefi, Florian, Karlefors, Arvid
Format: Others
Language:English
Published: Internationella Handelshögskolan, Jönköping University, IHH, Företagsekonomi 2020
Subjects:
value creation
value co-creation
relationship marketing
marketing
mobile commerce
electronic commerce
social commerce.
Business Administration
Företagsekonomi
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48711

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