Let´s be EVERYWHERE: : Exploring consumer attitudes towards marketing overexposure through Influencer Marketing
Abstract Background: In present time, social media usage has come to be an essential part of peoples’ everyday life, resulting in a movement from traditional marketing towards a more digitised marketing strategy. Since the effectiveness of traditional marketing is decreasing, marketers are using i...
| Main Authors: | , , |
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| Format: | Others |
| Language: | English |
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Högskolan i Jönköping, Internationella Handelshögskolan
2018
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39985 |