The Era of Artificial Intelligence in Swedish Banking : Exploring Customer Attitudes Towards AI as a Substitute to Brick and Mortar Offices

The Era of Artificial Intelligence in Swedish Banking : Exploring Customer Attitudes Towards AI as a Substitute to Brick and Mortar Offices

Background: The wave of Artificial Intelligence (AI) is marching on, replacing jobs and traditional services, and is predicted to be one of the biggest marketing trends in the close future. Four of the major Swedish banks have started to implement AI as a customer service channel. Simultaneously, th...

Full description

Bibliographic Details
Main Authors: Bergström Stacey, Isabel, Svenningsson, Philip, Thoresson, Anton
Format: Others
Language:English
Published: Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi 2018
Subjects:
Online Banking
Artificial Intelligence
Brick and Mortar Offices
Customer Service
Swedish Banking Industry
Customer Attitudes
Technology Acceptance Model
Business Administration
Företagsekonomi
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39859

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39859

Similar Items