German Generation Y’s PurchaseIntention towards Packaging-Free Products: A TPB Approach
Background: The problem of increasing amounts of food packaging waste especially in Germany leads to the challenge of how to minor waste by using no packaging in order to listen to environmental-conscious generation y consumers. This is why retailers need to understand the factors impacting the purc...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi
2018
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39559 |