The Business of Micro Transactions : What is the players' motivation for purchasing virtual items?

The Business of Micro Transactions : What is the players' motivation for purchasing virtual items?

Bibliographic Details
Main Authors: Liblik, Karl-Chris, van Berlo, Kevin
Format: Others
Language:English
Published: Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi 2016
Subjects:
Generation Y
video game
avatar
micro transaction
virtual item
theory of consumption values
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30578

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30578

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