Investigating Technology Acceptance towards E-commerce within the Work Wear Sector : A study within business-to-business about business clients’ technology acceptance towards e-commerce

Purpose: The purpose of this thesis is to study business clients’ technology acceptance of e-commerce within business-to-business in the work wear sector. In specific, develop and test a framework in order to analyze the antecedents of perceived usefulness and perceived ease of use behind business c...

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Bibliographic Details
Main Authors: Bjursten, Amanda, Classon, Lina, Steen, Ida
Format: Others
Language:English
Published: Högskolan i Jönköping, Internationella Handelshögskolan 2016
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30257

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