Investigating Technology Acceptance towards E-commerce within the Work Wear Sector : A study within business-to-business about business clients’ technology acceptance towards e-commerce
Purpose: The purpose of this thesis is to study business clients’ technology acceptance of e-commerce within business-to-business in the work wear sector. In specific, develop and test a framework in order to analyze the antecedents of perceived usefulness and perceived ease of use behind business c...
Main Authors: | Bjursten, Amanda, Classon, Lina, Steen, Ida |
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Format: | Others |
Language: | English |
Published: |
Högskolan i Jönköping, Internationella Handelshögskolan
2016
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Subjects: | |
Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30257 |
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