Product placement in reality television : Consumer’s perception and attitude change towards product placement in a German baking show

Product placement in reality television : Consumer’s perception and attitude change towards product placement in a German baking show

Bibliographic Details
Main Authors:	Suhrbier, Alexandra, Behring, Tibora Kyra
Format:	Others
Language:	English
Published:	2016
Online Access:	http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30011

Similar Items

Marketing to the postmodern consumer: advertising effectiveness of product placement in reality television
by: Hassim, Rehana
Published: (2014)

The Relationship of Consumer Experience of Placement Ad and Attitude of Product Placement
by: Ui-Chi Chu, et al.
Published: (2005)

Consumer responses to product placements in Thai television sitcoms
by: Ketrattanakul, Chalinee, et al.
Published: (2009)

Product Placement : A study about Swedes attitude towards product placements in Movies and TV-shows
by: Abrahamsson, Jens, et al.
Published: (2012)

Study on Regulation of Product Placement on Television
by: Chiu, Hsiang-Lin, et al.
Published: (2009)

Consumer Perception of Product Placement : The Relationship between Perceptions and Attitudes towards Movies and Placed claims
by: Masuwely Fondeson, Melvin
Published: (2011)

Product Placement In Games : A quantitative study of how product placement in games affect on consumers' attitude towardthe brand.
by: Zhiyu, Chang, et al.
Published: (2019)

The study on the effectiveness of product involvement and product placement on television drama
by: 沈曉翠
Published: (2013)

The Third-person Effect of Product Placement in Television News
by: Yu-sheng Lin, et al.
Published: (2011)

Television Reporters’ Perspectives on Product Placement in Medical News
by: Fen-Ching Wei, et al.
Published: (2010)

Product placement in the financial services: realities and perspectives
by: Maya Popova
Published: (2017-05-01)

Consumer Attitudes towards Subliminal Advertising : Focus on the Use of Product Placement
by: Nilcham, Pooriphong
Published: (2013)

The Effect of The Disclosure Level of Product Placement on Consumers’ Recall, Recognition and Attitude.
by: Weng, Miao-Ling, et al.
Published: (2017)

Does Product Placement Change Television Viewers' Social Behavior?
by: Elizabeth Levy Paluck, et al.
Published: (2015-01-01)

A Study on the strategies of Product Placement in the Television Discussion Programs
by: Lee,Yiying, et al.
Published: (2011)

The Report of a Product Placement Television Program Production-With the Case of Taiwan Television Produced『Healthy Life』
by: cheng chang yeh, et al.
Published: (2008)

Players'' Attitude toward Product Placement and the Effect of Memory on Product Placement in Video Game
by: Yu-Ting Yang, et al.
Published: (2008)

Product placement practices in prime-time television programmes in Hong Kong
by: Fong Yee Chan, F., et al.
Published: (2018)

Commercial Product Placement in Radio and Television：From the Perspective of Free Speech
by: Tai-Hsiang Wang, et al.
Published: (2010)

Media Literacy and the Third-Person Effect of Product Placement in the Television News
by: Yi-cheng Lin, et al.
Published: (2011)

Establishment and Application of the Evaluation Model for Product Placement of Commerical Television Station
by: Wen-Yao Ho, et al.
Published: (2010)

A Study on the Current Situation of Product Placement and Sponsorship in Taiwanese Television
by: 吳品賢
Published: (2015)

Product placement in television drama : effects of information overload and character attributes
by: Kong, Sze Kei Fanny
Published: (2011)

Product placement
by: Carcuro Maturana, Katrina., et al.
Published: (2013)

Product Placement in TV talk show — case study『Woman Best』
by: Yi-ting Huang, et al.
Published: (2006)

The Impact of Product Placement on Consumer Attitude and Purchase Intention--Taking「Sex and the City」For Example
by: Sen-Liang Chen, et al.
Published: (2004)

The Effect of Product-placement Context and Product Involvement on Brand Attitude
by: Hsien-chih Tai, et al.
Published: (2007)

The Effects of Product Placement and TV Advertisementon Consumer Behaviors
by: Ting-Hui Li, et al.
Published: (2008)

The Relation between Product Placement Recognition and Consumer Hesitation
by: Hong,Chih-Yang, et al.
Published: (2015)

Consumers' perception of the ethics and acceptability of product placement in movies : African Americans and Anglo Americans
by: Johnson, Glynnis Michelle
Published: (2012)

Explore the Effects of Television Product Placement ：A Study on Drama “To the Dearest Intruder”
by: Yang,Che-Hsin, et al.
Published: (2016)

The Effects of Product Placement in Micro Films on Brand Attitude
by: Chung, Yu-Chun, et al.
Published: (2013)

News Production and Products Placement
by: YU,CHIH-SHAN, et al.
Published: (2017)

How people react to product placement: A comparative study between normal product placement and non-ethical product placement.
by: Martin, Nadia, et al.
Published: (2013)

Product placement in Hollywood blockbusters: brand recognition and attitude towards the practice : A case study on product placement attitudes among international students
by: Tiavin, Kiril, et al.
Published: (2015)

The effect of product placement modality on memory and product attitude and purchase intention
by: Szu-Chin Lu, et al.
Published: (2014)

Product Placement in Cartoons
by: Irena Oroz Štancl
Published: (2014-06-01)

Do Priming, Product Involvement, and Placement Characteristics Matter in Blog Product Placement?
by: Ting-Ting Chen, et al.
Published: (2009)

The meaning of 'Kod-sa-na-faeng' : an interpretive exploration of consumers' experiences of television programme product placement in the United Kingdom and Thailand
by: Tiwsakul, Rungpaka
Published: (2008)

THREE ESSAYS ON MEASURING PRODUCT PLACEMENT EFFECTIVENESS IN MOVIES: ECONOMIC WORTH, FORGETTING AND ATTITUDE TOWARD NEGATIVE PLACEMENTS
by: Kurthakoti, Raghu
Published: (2011)

Cannot write session to /tmp/vufind_sessions/sess_rnhgsr37mu8i2r7jepm3rf071v